Laxmi Soap Factory was established in
the year 1959. But for the Ranglani family, the roots of soap
manufacturing are traceable to the year 1921. Sheth Thakurdas Ranglani
was based in Karachi when he initially started a soap-manufacturing unit
. After partition, Thakurdas migrated to India and started a
manufacturing unit in the year 1948.
Having worked hard, Sheth Thakurdas looked around and fixed his site in
Pune and as a result Laxmi Soap Factory was setup in the year 1959.
Sheth Thakurdas passed away in 1981 but the company still continues to
flourish. To establish themselves in the competitive local market, it
was necessary to introduce a product which would speak for its own
quality. A number of experiments were conducted by Shri Ramchand
Thakurdas Ranglani and the fruitful outcome was "Foaran". This
brand was introduced to the consumers in 1973.
This partnership firm under the guidance of Mr.Satish Ranglani,
Mr.Girish Ranglani, Mrs.K. Ranglani and Shri Ramchand T.Ranglani have
managed to conquer a segment of the market in Maharashtra, Gujarat and
Karnataka and exports to Malaysia, Dubai, Somalia, Angola, Tunisia,
Abidjan, Burkina Faso, Panama, Ecuador (Latin America), Loma, Congo.
Laxmi Soap Factory operates on the principle of appointing stockists
agents in all towns and cities. The policy is to aim at smaller profit
and larger turnover. Retail outlets and Door to Door selling methods are
not used. Though sales staff is employed to supervise, book orders and
conduct promotion campaigns.
The company manufactures Laundry Detergent, washing soap, Detergent Cake, Detergent
Powder, Dish Scouring bar, Toilet Soap, Laundry Soap, Multipurpose
Soap and Dish Washing Soap, also have their own Sulfonation plant. The company intends to go in
for the manufacture of toilet soaps. As Mr.Girish puts it, "Ambitious
plans are on the anvil inspite of stiff competition from all types of
manufacturers, big and small."






